A customer story is a great tool to use if you’ve got a really well defined buyer persona, and a willing customer that’s a carbon copy. Here are a few thoughts on what this entails.
Are B2B marketers missing a trick by focuses too much on TOFU and MOFU content, and not enough on BOFU?
My thoughts on personalising the content journey, even when you don’t know someone’s name. Marketing friends, do you see better results from personalised content, or is your more generic content just as effective?
A blog content strategy needs to start with a real life customer. Find out more in this blog post for B2B marketers.
Here’s how to align your B2B content with your buyer personas and business objectives, and how to create your personas too.