Living and breathing content marketing
Keep up to date with the latest blogs and thought-leadership.
Are B2B marketers missing a trick by focuses too much on TOFU and MOFU content, and not enough on BOFU?
What’s the secret of writing engaging blog content? In this post I share what I’ve learned from over 10 years in content marketing and also share some SEO tips too.
Here’s how to align your B2B content with your buyer personas and business objectives, and how to create your personas too.