Strategy & Creation

B2B content marketing services

Content strategy

A successful content strategy aligns content activities with your business objectives.

Our content strategy service starts with a content audit and review to see where your organisation is now. Delves deep into your target audiences and how they help you achieve your business goals. And provides you with a roadmap for your future content and how to maximise the effectiveness of your existing assets.

What’s included?

  • Discovery workshops to understand your business, market, products / services and customers
  • Content audit to benchmark where you are now and what’s working, and what’s not
  • Content marketing objectives, defined, agreed and documented for all stakeholders
  • Buyer persona/s developed for key customer decision makers, aligned with content marketing objectives
  • Content roadmap with recommendations for making your existing content work harder for your business, content journeys mapped out for buyer personas, guidelines and briefs for internal teams and partners, and a realistic task roadmap based on your available resource and objectives.

Content creation

Do you need help putting your content strategy into practice? 

From TOFU to BOFU I can help you with content for every stage of the marketing funnel. 

Content is audience driven,  optimised for your SEO goals, on brand and aligned with the customer journey you want to take them on.

Content in a Box

Kick start your next marketing campaign or give your SEO a boost with Content in a Box.

Content for every stage of the marketing funnel

Each content package drives prospects and customers from social media, email & search engine results to your website and marketing funnel.

What's in the box?

  • Case study or customer story
  • Branded PDF + landing page content
  • Blog posts x 3 + images
  • Email content
  • Social media posts x 10

"I was really impressed by Jane's Content in a Box service. She really took the time to understand the market, our customers and our products, to a quite a technical level. The resulting content is highly targeted at our buyers, providing us with resources they want to read and engage with. Which builds trust with our customers and opportunities for our sales team."​

Fran Padgham - Marketing Manager

Make B2B content marketing work for your business

Get in touch to discuss how content marketing can help your business generate leads and convert leads into customers

If you have a question or would like me to contact you, please complete the form below: